The first season follows a successful tattoo studio in Bondi Beach, Australia and the events surrounding the shop owner calling in Mike Diamond, star from NY Ink, to help them prepare the store for the busiest summer season in history. Mike decides that he will need to bring in superstar tattooist Megan Massacre from New York to assist the young team. Once Megan gets into town the management crew go through the painstaking task of whipping the team into shape.