The Celebrity Apprentice 3 is the ninth installment of the reality game show, Celebrity Apprentice. On April 29, 2009, NBC officially announced the renewal of Celebrity Apprentice for Spring 2010. The show premiered on Sunday, March 14, 2010. The two-hour season finale was on Sunday, May 23, 2010, from 9-11 p.m., ET/PT and the winner was Poison lead singer and Rock of Love star Bret Michaels. The Celebrity Apprentice is auctioning off items to help benefit the Hollyrod Foundation and the American Diabetes Association. Auction items include photos taken by Bret Michaels, clothing, posters, and other rare items signed by the cast. Michaels also returned for All-Star Celebrity Apprentice. Michaels was the only previous winner to return and was ironically fired first, coming in 14th being unable to raise any money.